Topgrading Tips (Vol 5, No. 10) How to Topgrade Globally
July 13th, 2010 . by Brad SmartDoes Topgrading “translate” well into other cultures? You bet! During the past 6 months I’ve spent most of my professional time working with global rollouts of companies such as Barclays, DTZ (global commercial real estate management), Argo (insurance), and several other companies in Russia, Europe, South America, and Asia. Following are key conclusions, insights, and advice:
1. USE TOPGRADING METHODS NOT JUST FOR HIRING BUT FOR PROMOTING PEOPLE AND FOR AUDITING YOUR PEOPLE TO SEE WHO REALLY ARE THE A, B, AND C PLAYERS.
Companies usually begin using Topgrading methods to hire the best people, but soon realize that those same methods, with a simple tweak, can dramatically improve their success promoting people.
A survey of Global 100 heads of HR showed only 25% of the people they promote into management turn out to be high performers, except for the Topgraders in the room who reported 75%+ success. My first project with GE was improving their promoting methods and GE soon achieved 90%+ promoting success.
How? Simple – trained Topgrading interviewers do the same chronological interview they use for hiring, but instead of conducting external reference checks they interview internal people – bosses, peers, and subordinates.
Global companies struggle to understand who are their A, B, and C players in other locations. A terrific use of Topgrading methods is to parachute in trained Topgrading interviewers who conduct the interview and just as in promoting, interview internal bosses, peers, and subordinates.
Bottom line: use all 3 applications of Topgrading globally – hiring, promoting, and auditing talent.
2. ROLLING OUT TOPGRADING IS NO MORE DIFFICULT THAN ANY OTHER GLOBAL CHANGE.
The good news is that global companies find it quite easy to make tweaks to accommodate Topgrading other cultures.
Recently I was in Shanghai, training managers from several parts of China, Singapore, Australia, and Europe, and did not even need a translator. English truly is the global language of business.
If translations are necessary, the key ones are PowerPoint (slides for workshops), the Topgrading Workbook (with all 12 Topgrading hiring steps plus the latest Topgrading forms and guides), and the 50-page eBook, Avoid Costly Mis-Hires. (My permission for translations and edits is required, but I almost always give it.)
Cautions: Do a double translation – into the language, and from the language back into English. There will be some weird translations, but this step surfaces them. For example, there is no Russian word for the most important of 50 management competencies – resourcefulness – so we had to create a paragraph translation, and that took some, uh, resourcefulness.
Also, when using a translator in workshops, slow down 30% and simplify content at least that amount.
3. TOPGRADING IS LEGAL EVERYWHERE WE KNOW OF.
Chapter 12 (Legalities of Topgrading) of my big book, Topgrading, was written by the largest employment law firm in the US, Seyfarth Shaw, and they vetted all Topgrading methods not only in the US but a lot of other countries (through their partners).
4. “TWEAK” THE TOPGRADING CAREER HISTORY FORM FOR EACH COUNTRY.
Even if a translation is not required, a few sections – different education systems, currencies, and military requirements – require different terms for each country. Our British friends will say that indeed a translation is required so the form uses English, not American.
We believe the Topgrading Career History Form is the best pre-selection instrument on the planet. The TORC Technique is now in the Instructions (”At an appropriate time, near a job offer, you will be asked to arrange personal reference calls with supervisors and others you have worked with in the past decade”). The form now has supervisor ratings, true reasons for leaving, and ratings on key competencies - all of which are quite accurate because of the TORC Technique.
Companies that do not use the Topgrading Career History Form have a problem – they screen from deceptive resumes, so they waste a lot of time in phone screens, and worst of all, they end up interviewing too many C players. The Topgrading Career History Form saves a lot of time and, more importantly, assures that only the best candidates will come in for interviews, so it’s important to make those few modifications for each country.
5. THE WORDING IN THE TOPGRADING INTERVIEW GUIDE SHOULD BE MODIFIED FOR DIFFERENT CULTURES.
In some cultures the wording of some questions is too direct. For example, asking, “We all make mistakes – what mistakes did you make in that job?” might be changed to, “What are some ways you might have achieved even more?” Or, in cultures that favor teamwork and downplay individual contributions, instead of asking, “What were your successes, your accomplishments,” you might ask, “In what ways might your efforts have contributed to the team successes?”
6. TOPGRADING INTERVIEWS SHOULD BE CONDUCTED WITH A TANDEM PARTNER, A LOCAL A PLAYER TRAINED IN TOPGRADING METHODS.
Locals can “read between the lines” with respect to words used and body language. For example, Americans expect interviewees to look them in the eye but not stare, and can leap to the wrong conclusion when interviewing someone from a culture in which eye contact is considered hostile.
Caution: Become a student of the culture – ask lots and lots of questions about body language, values, history, attire, etc.
7. BEST PRACTICES IN COACHING ARE UNIVERSAL.
Coaching is part of Topgrading and best practices that are routine in the US, such as using email 360 surveys to track a manager’s progress changing his leadership style, are not commonplace in other cultures. No problem – just introduce these tools. Ditto for asking individuals to compose their Individual Development Plan with What they are going to do, Why, When, and How the results will be measured.
“But we’ve never done anything like this” can be true, but when the methods and benefits are stated, and the people in authority express confidence in those methods, people in all cultures comply. At the risk of being redundant – be sure to modify language for the culture!
As CEO of General Electric, Jack Welch was the first CEO to rollout Topgrading methods globally. The first version was for assessing and coaching candidates for promotion. So, overnight managers around the world learned to create job scorecards with measurable accountabilities; hundreds of managers were trained in the tandem Topgrading Interview, and used the Topgrading Interview Guide.
8. THE CEO MUST DRIVE GLOBALIZATION OF TOPGRADING.
As with any meaningful change, Topgrading must be driven by the CEO. Sure, Human Resources is key, but managers can “game” Topgrading if the CEO is not a Topgrader.
9. IMPLEMENT TOPGRADING FIRST IN THE HOME COUNTRY, TO WORK OUT THE DETAILS.
Then roll it out globally. There is an exception: A CEO who has previously Topgraded an organization can implement it globally all at once, confident that the tweaks will be minor and that the company will have a lot more A players, faster, with the global rollout all at once.
RECOMMENDED RESOURCES
Wow, do we have a recommended resource for you today! It truly is the best product ever to teach the Topgrading methods that are the world’s best practices not just for hiring, but for auditing your talent and promoting with terrific success. It’s 7 1/2 hours of high definition DVDs with all the latest Topgrading methods explained by me, with great graphics. But also there is a real life case study so you learn the job scorecard for a real job, study the career history form of a real candidate named Erik, see me and Erik in split screen as I conduct a telephone screening interview with him, observe a tandem Topgrading Interview with him, watch and listen to a real reference call with Erik’s boss, and watch me coach him in a real life setting.
So, whether you are an individual manager wanting to master Topgrading, or you have a team needing thorough training, or you are interested in train-the-trainer, this is the total, total package with the DVDs, Topgrading Workbook, other books and guides, a 3-month license, on-line resources, and quarterly conference calls with Topgraders and me.
Click here to see the basic material, but you’ll want to click on where it says to learn more.


